Course Description

Learn to Engage Today's Volunteer Workforce

Most nonprofits fall short of understanding the talent management component of attracting, retaining and engaging volunteers within their organizations. Many volunteer departments are mismanaged or misunderstood by leadership with volunteers not being fully cultivated or seen as human capital.  This class will provide an overview of today's trends in volunteer engagement, best practices in training, orienting, and supporting volunteers.

*Previous title, Attracting and Retaining the New Volunteer Workforce for Today's Nonprofit Organizations.

Learner Outcomes

  • Analyze a nonprofit's volunteer engagement culture
  • Measure the volunteer recruitment efforts based on an organization's need, available resources, and potential
  • Recommend changes to organizational practices to effectively influence potential volunteer supporters

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This course provides continuing education to nonprofit sector employees, professionals transitioning to the nonprofit sector, current or prospective board members, or potential or veteran volunteers will benefit from this research-based program.

Course Materials: Text, The New Breed: Understanding and Equipping the 21st Century Volunteer by Jonathan McKee and Thomas W. McKee, available at Amazon.com or your local bookstore.

Technical Requirements


"The tools and knowledge gained from this course are ones that I was immediately able to begin using at the organizations where I volunteer. It also proved very advantageous in an interview for a nonprofit organization where I hope to work."

Applies Towards the Following Certificate(s), Professional Programs and Series

Enroll Now - Select a section to enroll in
Apr 09, 2024 to May 06, 2024
Course Format
Course Fee(s)
BUS PD - $299 credit (1 units) $299.00
Available for Extension Credit
1 units
Section Notes

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course.

Required fields are indicated by .