Deconstructing Digital Discourse & Building Online Communities - MKT-X821
Course Description
Building Your Professional Edge and Positive Online Communities
This course focuses on the latest in building robust online communities and understanding, addressing, and developing proactive solutions to negative online discourse. You will learn to understand the history of media, best practices for handling negative digital discourse, and strategies for building engagement online communities. Knowing how to prevent negative online discourse, find marketing inspiration in the discourse, and strategize to cultivate an engagement community that will leverage your professional edge.
Learner Outcomes
- Describe the history of journalism/creation of marketing and public relations
- Recognize the psychology of online and human interactions
- Explain how to build an engaging online community
- Determine how to identify campaign ideas and measure success from online discourse
Course Details
Number of Units: 1.0 graduate level extension credit(s) in semester hours.
Who Should Attend: This course provides continuing education for professionals who work with community engagement in challenging spaces, ie nonprofits, social services, government, etc.
Course Materials: All materials are shared within your online course.
Applies Towards the Following Certificate(s), Professional Programs and Series
- Digital Marketing and Outreach Series : Courses - Enroll in One or More
Online Self-Paced courses are a perfect blend of accessibility, convenience and flexibility for you to control your learning pace. You will use course textbooks, manuals, assignments and exams to learn and earn credit. Depending on the course, you may also use streaming audio and video, CD-ROM, and download embedded materials through the Internet. Communication with your instructor will take place through your course site online. Your instructor will provide feedback via written responses on your assignments and exams. Grades are based on completed projects, assignments and exams. You can register at any time and you will have six months from the time of registration to complete your course.