Gain the Digital Marketing & Outreach Skills that Drive Results
Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones. Students will learn content marketing strategies to generate website traffic and engage visitors with their offerings. Key topics will include, online advertising, social media, podcasting and community outreach and network building.
Our Digital Marketing & Outreach Series offers standalone courses that teach practical digital marketing skills you can use to, enhance your portfolio, grow your own business, position yourself for digital marketing jobs, position yourself for lucrative freelance/consulting work. Choose one or more courses that fit your learning needs.
Who Should Attend?
These digital marketing and outreach courses were created in collaboration with leading subject matter experts which is ideal for entrepreneurs, business professionals and anyone looking to enhance their digital marketing skills. Participants will learn the analytical tools needed to increase a company or organization’s brand awareness, sales and online customer engagement through content creation strategy.
Benefits of the Digital Marketing & Outreach Series
Whether you plan to apply your digital marketing and outreach skills to your own business or use them to help others, the skills taught in our courses have been proven effective for nearly all types of businesses.
When compared to traditional forms of advertising like print, TV and radio, and snail mail, digital marketing offers:
- Higher levels of customer engagement
- Ability to easily measure and track results
- A wider potential audience range
- Greater cost-effectiveness
Schedule and Fees
Interested in taking one or more courses? Frequent course start dates are scheduled throughout the year, and our Online Self-Paced courses are open year round.
| Series Courses - Choose one or more of the following | Instructional Method / Duration | FA 2023 | SP 2024 | SU 2024 |
Fee*
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MKT-X815 The Ultimate Podcast Course |
Online Self-Paced, Up to 180 days to complete | Enroll Anytime | Enroll Anytime | Enroll Anytime |
$379 |
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MKT-X820 Marketing Strategy, Research & Partnerships |
Online Self-Paced, Up to 180 days to complete | X | Enroll Anytime | Enroll Anytime |
$379 |
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MKT-X821 Deconstructing Digital Discourse & Building Online Communities |
Online Self-Paced, Up to 180 days to complete | X | X | Enroll Anytime |
$379 |
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MKT-X830 SEO: Principles and Onsite Optimization |
Online Fixed-Date | X | X | May 14 - Jun 10 |
$379 |
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MKT-X831 SEO: Offsite Strategies |
Online Fixed-Date | X |
Feb 13 - Mar 11 |
Jun 11 - Jul 8 |
$379 |
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MKT-X832 SEO: Web Analytics |
Online Fixed-Date | X | Mar 12 - Apr 8 | Jul 9 - Aug 5 |
$379 |
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MGT-X812 - Marketing Essentials for Nonprofit Professionals |
Online Fixed-Date | X |
Mar 12 - Apr 8 |
Jul 9 - Aug 5 |
$379 |
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| Check each course for instructional method, as they vary. Courses and Fee subject to change. | ||||||
Digital Marketing & Outreach Topics Covered
Some of the many and diverse topics covered within the courses that make up our digital marketing series include:
- Brand awareness
- Online presence
- Website performance
- Content marketing
- Link-building strategies
- Email marketing
- Podcasting
- Social media marketing
- Customer personas and archetypes
- Aligning business goals and brand voice
- Pay-per-click and paid advertising strategies
- Monitoring analytics to gain valuable insights
- Using data insights to fine-tune campaigns
Digital Marketing & Outreach Learner Outcomes
Students who fully participate in the Digital Marketing & Outreach Series will have the ability to:
- Significantly enhance an organization’s online presence
- Develop strategies for social media, email and blogging
- Create pages that influence search engines while keeping visitors interested
- Effectively use social media to get the attention of your target audience
- Apply proven tracking methods to boost the success of your digital marketing campaigns
- Build partnerships in the digital community
- Develop and utilize effective research strategies
Digital Marketing & Outreach Curriculum
The courses comprising the Digital Marketing Series include:
- Marketing Strategy, Research & Partnerships — Students will learn best practices in developing marketing strategies, research, and partnerships through creating campaigns, facilitating innovative market research and cultivating new collaborations.
- Deconstructing Digital Discourse & Building Online Communities - This course is focused on the latest in building robust online communities and understanding, addressing, and developing proactive solutions to negative online discourse.
- The Ultimate Podcast - This course will focus on teaching new podcasters how to create a podcast from the ground up.
- SEO: Principles and Onsite Optimization - Students will learn hot search engines work, the principles behind the algorithms and how those algorithms directly impact the website design process..
- SEO: Offsite Strategies - This course centers on building website authority to build brand awareness and popularity while adhering to the foundational components of search engine algorithms.
- SEO: Web Analytics - Learn to understand the data available from a website, social network and advertising; insights which help direct marketing decisions.
- Marketing Essentials for Nonprofit Professionals - Students will learn aspects of traditional marketing, explore digital marketing strategies and best practices, plus review real-world case studies as they relate to working within the nonprofit business environment.
Job Market and Career Outlook
As more and more consumers move to do business online, companies are spending billions on digital advertising to connect with them. That’s why demand is so high for skilled digital marketers. A quick search for “digital marketing” jobs on LinkedIn reveals tens of thousands of listing for positions at well-known employers across all sectors. Here are just a few:
- Digital Content Strategist at Boston Scientific
- Content Marketing Strategist at IBM
- Digital/Web Content Strategist at Blue Cross Blue Shield
- Senior Copywriter, Digital Content at Home Depot
- Digital Marketing Technology Analyst at University of Phoenix
- Digital Marketing Manager, Consumer at Rosetta Stone
- Director of Digital Marketing at Victoria's Secret Pink
Rising Salaries for Digital Marketers and Managers
Salaries vary greatly for digital marketers depending on the position, the company, the industry and more; however, one notable trend is high pay for digital marketing managers. The Bureau of Labor Statistics, which categorizes digital marketers under its general umbrella of advertising, promotions and marketing managers, reports median pay of $135,900 per year.
Experienced Instructors
Our instructors, many of whom hold advanced degrees, are experienced digital marketing practitioners and subject matter experts who engage each student in a stimulating and participative learning environment.
Testimonials
“I would recommend this course to anyone that is thinking about building a website. It provides great context to how people look at websites and interact with brands online. I really enjoyed the class. Since I am a marketing professional, I already knew a lot of the material. I did learn new techniques and great resources.” — Ashley Ansari (Building Your Brand and Website Foundation)
“[This course] gave us new understanding of the online communication, along with providing information about the communication tools that we can use for our businesses.”— Ammar Alabdali (Content Marketing)
“Now I know how to develop a social media strategy.”— Karla Medina (Social Media Marketing)
Why Choose University of San Diego?
With its wide selection of high-quality academic programs across so many important professional domains, the University of San Diego is ranked among the Top 100 U.S. colleges and universities by U.S. News and World Report.
USD’s Division of Professional and Continuing Education is accredited by the Western Association of Schools and Colleges – Senior College and University Commission (WASC).
Frequently Asked Questions (FAQs)
Do courses need to be taken in sequence?
No, courses can be taken in any sequence. Recommended course schedules are available upon request, contact our team at continuinged@sandiego.edu.
How long are the courses?
Students enrolled in the Online Self-Pace courses have 6 months to complete coursework. Online Fixed-Date courses are four weeks in length.
Who can I contact to enroll?Students can enroll themselves online, or contact our Enrollment and Student Services, Monday through Friday, 8:30 a.m. - 5:00 p.m. (619) 547-0172.