Gain the Digital Marketing & Outreach Skills that Drive Results
Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies strategically enhancing their online presence to better serve current customers and attract new ones. In this program, students will learn content marketing strategies to generate website traffic and engage visitors. Alongside exploring the various applications of AI in marketing and advertising, key topics will include online advertising, social media, community outreach, and network building.
Our Digital Marketing & Outreach Certificate offers standalone courses that teach practical skills you can use immediately. Choose one or more courses that fit your learning needs.
Who Should Attend?
Created in collaboration with leading subject matter experts, these digital marketing and outreach courses are ideal for entrepreneurs, business professionals, and anyone looking to enhance their digital marketing skills. Participants will master the analytical tools needed to increase a company’s or organization’s brand awareness, sales, and online customer engagement through targeted content creation strategies.
Benefits of the Digital Marketing & Outreach Certificate
Whether you plan to apply your digital marketing and outreach skills to your own business or leverage them to advance your career, the strategies taught in our courses are highly effective for virtually all industries.
Compared to traditional advertising methods - such as print, television, radio, and direct mail - digital marketing offers distinct advantages:
- Higher levels of customer engagement
- Measurable results
- A broader global reach
- Greater cost-effectiveness
Certificate Requirements
To earn a professional certificate in Digital Marketing and Outreach, participants must:
- Complete eight of the courses offered
- Complete all coursework with a final grade of C or better
- Submit a one-time certificate fee of $75
Learn more about the University of San Diego’s Professional and Continuing Education Certificate Benefits and Policies.
Schedule and Fees
Studente interested in the certificate should take a minimum of 8 courses from the list below. Any of the courses may also be taken on a stand-alone basis.
| Series Courses - Choose one or more of the following | Instructional Method / Duration | Open 2026 | Open 2027 | Open 2028 |
Fee*
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MKT-X820 Marketing Strategy, Research & Partnerships |
Online Self-Paced, Up to 180 days to complete | Enroll Anytime | Enroll Anytime | Enroll Anytime |
$379 |
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MKT-X821 Deconstructing Digital Discourse & Building Online Communities |
Online Self-Paced, Up to 180 days to complete | Enroll Anytime | Enroll Anytime | Enroll Anytime |
$379 |
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MKT-X816 Social Media Marketing Strategy |
Online Self-Paced, Up to 180 days to complete | Enroll Anytime | Enroll Anytime | Enroll Anytime |
$379 |
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AAI-X832 Introduction to Artificial Intelligence Part 1 |
Online Self-Paced, Up to 180 days to complete | Enroll Anytime |
Enroll Anytime |
Enroll Anytime |
$379 |
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AAI-X833 Introduction to Artificial Intelligence Part 2 |
Online Self-Paced, Up to 180 days to complete | Enroll Anytime | Enroll Anytime | Enroll Anytime |
$379 |
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AAI-X834 Generative AI and Its Voice: Understanding Its Language, Models and Impact |
Online Self-Paced, Up to 180 days to complete | Enroll Anytime |
Enroll Anytime |
Enroll Anytime |
$379 |
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AAI-X835 AI and Generative Text: Fine-tuning the AI's Voice and Understanding the AI's Capabilities |
Online Self-Paced, Up to 180 days to complete | Enroll Anytime | Enroll Anytime | Enroll Anytime |
$379 |
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AAI-X836 AI and Vocals/Music, Understanding Your AI and Applications |
Online Self-Paced, Up to 180 days to complete | Enroll Anytime |
Enroll Anytime |
Enroll Anytime |
$379 |
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AAI-X837 Refining Your Understanding of AI and Its Capabilties in Vocals and Music |
Onine Self-Paced, Up to 180 days to complete | Enroll Anytime | Enroll Anytime | Enroll Anytime |
$379 |
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AAI-X840
Understanding Your AI and Its Scope in Video Production |
Onine Self-Paced, Up to 180 days to complete |
Enroll Anytime |
Enroll Anytime | Enroll Anytime | $379 | |
| Courses and Fee subject to change. | ||||||
Digital Marketing & Outreach Topics Covered
Some of the many and diverse topics covered within the courses that make up our digital marketing series include:
- Utilization of AI in digital marketing
- Voice & Music creation
- Online presence
- Website performance
- Video Production
- Link-building strategies
- Social media marketing
- Customer personas and archetypes
- Aligning business goals and brand voice
Digital Marketing & Outreach Learner Outcomes
- Significantly enhance an organization’s online presence
- Develop comprehensive strategies for social media, email, and blogging
- Create engaging marketing content using generative AI
- Leverage social media platforms effectively to engage target audiences
- Apply proven tracking methods to optimize and boost digital marketing campaign success
- Build strategic partnerships within the digital community
- Formulate and utilize effective market research strategies
Digital Marketing & Outreach Curriculum
Materials are specifically created for these courses - all original.
Job Market and Career Outlook
As more and more consumers move to do business online, companies are spending billions on digital advertising to connect with them. That’s why demand is so high for skilled digital marketers. A quick search for “digital marketing” jobs on LinkedIn reveals tens of thousands of listing for positions at well-known employers across all sectors. Here are just a few:
- Digital Content Strategist at Boston Scientific
- Content Marketing Strategist at IBM
- Digital/Web Content Strategist at Blue Cross Blue Shield
- Senior Copywriter, Digital Content at Home Depot
- Digital Marketing Technology Analyst at University of Phoenix
- Digital Marketing Manager, Consumer at Rosetta Stone
- Director of Digital Marketing at Victoria's Secret Pink
Rising Salaries for Digital Marketers and Managers
Salaries vary greatly for digital marketers depending on the position, the company, the industry and more; however, one notable trend is high pay for digital marketing managers. The Bureau of Labor Statistics, which categorizes digital marketers under its general umbrella of advertising, promotions and marketing managers, reports median pay of $135,900 per year.
Experienced Instructors
Our instructors, many of whom hold advanced degrees, are experienced digital marketing practitioners and subject matter experts who engage each student in a stimulating and participative learning environment.
Testimonials
“I would recommend this course to anyone that is thinking about building a website. It provides great context to how people look at websites and interact with brands online. I really enjoyed the class. Since I am a marketing professional, I already knew a lot of the material. I did learn new techniques and great resources.” — Ashley Ansari (Building Your Brand and Website Foundation)
“[This course] gave us new understanding of the online communication, along with providing information about the communication tools that we can use for our businesses.”— Ammar Alabdali (Content Marketing)
“Now I know how to develop a social media strategy.”— Karla Medina (Social Media Marketing)
Why Choose University of San Diego?
With its wide selection of high-quality academic programs across so many important professional domains, the University of San Diego is ranked among the Top 100 U.S. colleges and universities by U.S. News and World Report.
USD’s Division of Professional and Continuing Education is accredited by the Western Association of Schools and Colleges – Senior College and University Commission (WASC).
Frequently Asked Questions (FAQs)
Do courses need to be taken in sequence?
No, courses can be taken in any sequence. Recommended course schedules are available upon request, contact our team at continuinged@sandiego.edu.
How long are the courses?
Students enrolled in the Online Self-Pace courses have 6 months to complete coursework. Online Fixed-Date courses are four weeks in length.
Who can I contact to enroll?Students can enroll themselves online, or contact our Enrollment and Student Services, Monday through Friday, 8:30 a.m. - 5:00 p.m. (619) 547-0172.