Marketing Essentials for Nonprofit Professionals - MGT-X812
Course Description
Gain the Skills to Increase Brand Awareness for Your Organization and Its Mission
Designed to empower nonprofit professionals, this continuing education course explores marketing fundamentals to help you develop and implement creative content strategies, build brand awareness, and engage audiences. This course will introduce students to aspects of traditional marketing, explore digital marketing strategies and best practices, and review real-world case studies.
Learner Outcomes
- Explore traditional marketing perspectives and best practices
- Understand the role of digital marketing in the nonprofit sector
- Identify marketing goals and objectives
- Create a digital marketing plan for your organization
- Identify strategies for social media impact and growth
- Implement digital marketing tactics for good
Course Details
Number of Units: 1.0 graduate-level extension credit(s) in semester hours
Who Should Attend: This course is specifically designed for nonprofit professionals and volunteers looking to modernize their outreach and maximize their impact.
Course Materials: Text, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause 2nd Edition by Kivi Leroux Miller, available at Amazon.com or your local bookstore.
Applies Towards the Following Certificate(s), Professional Programs and Series
- Nonprofit Management Certificate : Core Courses - To Enroll and Learn More Click a Course Below
Online Fixed-Datecourses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational goals. Online courses have fixed start and finish dates similar to classroom courses, but as an online student, you will have access to your classroom at any time and can view your assignments, syllabus and course resources from any computer with Internet capability.