Explore Strategies for Attracting and Engaging Donors
Nonprofit organizations largely rely on fundraising dollars — anywhere between 15-20% of their revenue should come from donations, at a minimum. To secure that level of funding, nonprofits work with a variety of different sources – individuals, corporations, foundations and government, and through a variety of different means. Understanding the funding landscape, and its agility from organization to organization, is key to developing a successful fundraising strategy.
In this course, Introduction to Fundraising, we will provide learners with a comprehensive overview of the nonprofit fundraising landscape. This program will equip students with an understanding of the basic components required for making a compelling fundraising case, while also fostering an understanding that every nonprofit’s approach its own strategy. Upon completion, students will have a robust portfolio of strategies and ideas they can take into their work in the nonprofit fundraising sector.
- Be able to explain the culture of philanthropy and the role philanthropy plays in nonprofit organizations
- Develop a basic nonprofit fundraising strategy
- Distinguish the relationship between marketing and fundraising
- Develop strategies for stewardship that will keep donors giving to nonprofit groups
Number of Units: 1.0 graduate level extension credit(s) in semester hours
Applies Towards the Following Certificate(s), Professional Programs and Series
- Nonprofit Management Certificate : Core Courses - To Enroll and Learn More Click a Course Below