Introduction to Fundraising - MGT-X801
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Course Description
Explore Strategies for Attracting and Engaging Donors
Nonprofit organizations largely rely on fundraising dollars — anywhere between 15-20% of their revenue should come from donations, at a minimum. To secure that level of funding, nonprofits work with a variety of different sources – individuals, corporations, foundations and government, and through a variety of different means. Understanding the funding landscape, and its agility from organization to organization, is key to developing a successful fundraising strategy.
In this course, Introduction to Fundraising, we will provide learners with a comprehensive overview of the nonprofit fundraising landscape. This program will equip students with an understanding of the basic components required for making a compelling fundraising case, while also fostering an understanding that every nonprofit’s approach its own strategy. Upon completion, students will have a robust portfolio of strategies and ideas they can take into their work in the nonprofit fundraising sector.
Learner Outcomes
- Be able to explain the culture of philanthropy and the role philanthropy plays in nonprofit organizations
- Develop a basic nonprofit fundraising strategy
- Distinguish the relationship between marketing and fundraising
- Develop strategies for stewardship that will keep donors giving to nonprofit groups
Course Details
Number of Units: 1.0 graduate level extension credit(s) in semester hours
Course Materials: Text, Fundraising for Social Change by Kim Klein and Stan Yogi, available at Amazon.com or your local bookstore.
Applies Towards the Following Certificate(s), Professional Programs and Series
- Nonprofit Management Certificate : Core Courses - To Enroll and Learn More Click a Course Below
Online Fixed-Datecourses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational goals. Online courses have fixed start and finish dates similar to classroom courses, but as an online student, you will have access to your classroom at any time and can view your assignments, syllabus and course resources from any computer with Internet capability.