Online Advertising - MKT-X806
Validation error
You must correct the following errors to continue:
Course Description
Drive Real Business Revenue from Online Activity
Online advertising can lead to an increase in sales and leads if done correctly. In this course, you will learn the key elements and strategies behind successful online advertising as well as the best practices needed to implement a successful campaign. This course is practical and focuses on you being able to understand the benefits of creating and buying online advertising as well as implementing and running campaigns online. The objective of this course is for students to have a solid understanding of the different types of advertising and feel comfortable choosing the best options for their business.
Learner Outcomes
- Identify the pros and cons of different online advertising options
- Use pay-per-click, display advertising, and re-targeting advertising
- Create effective ads that will generate clicks to your website
- Build an online advertising plan specific to their business
- Effectively manage direct reports or contractors who are doing the hands-on advertising
Course Details
Number of Units: 1.0 graduate level extension credit(s) in semester hours
Who Should Attend: This continuing education course is intended for current or aspiring marketers, business owners, business professionals and others interested in building their advertising skills by promoting their business and services online
Course Materials: All materials shared via Blackboard
Applies Towards the Following Certificate(s), Professional Programs and Series
- Digital Marketing Series : Courses - Enroll in One or More
- Strategic Online Marketing Certificate : Core Courses - To Enroll and Learn More Click a Course Below
Online Fixed-Datecourses offer a convenient, yet rigorous style of learning that allows you to structure your education to suit your schedule while keeping you on pace toward achieving your educational goals. Online courses have fixed start and finish dates similar to classroom courses, but as an online student, you will have access to your classroom at any time and can view your assignments, syllabus and course resources from any computer with Internet capability.