Course Description

Connect with Your Followers

Take your brand to the next level by cultivating your brand awareness and presence. Learn to develop engaging social media marketing campaigns by addressing your audience and followers. In this course we will discuss how to approach social media from a strategic angle by understanding what networks your customers are using, and how they are using them. We will identify and set up social media channels that work best for your business and look at the different ways in which you can and should be engaging and participating in social media to drive awareness to your company in the most efficient and cost-effective way.

Learner Outcomes

  • Align business goals, brand and voice with social media marketing activities
  • Build a content strategy for social media
  • Develop, launch and manage a social media strategy for your business or organization
  • Maintain and participate effectively across different social networks
  • Engage with your audience on social and expand your reach

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This continuing education course is intended for professionals seeking expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness of company or organization, sales and online customer engagement through content creation strategy.

Course Materials: All materials shared via Blackboard

Remote Learning: The safety of our community is our top priority and we believe that extending remote teaching to support social distancing efforts is the best decision at this time. USD has created a dedicated COVID-19 website to serve as the first stop for the USD community for information. Visit the University’s COVID-19 website (sandiego.edu/coronavirus) for the most current information for the USD community.


"It reinforced the power of social media marketing and the dynamics of how society embraces it. It's time to get on the horse... traditional marketing is a good background to have but the buyers are using social media more than ever and the awareness is powerful." -- Victoria Popova

Applies Towards the Following Certificate(s), Professional Programs and Series

Enroll Now - Select a section to enroll in
5:30PM to 8:45PM
May 16, 2023 to Jun 06, 2023
Schedule and Location
  • Blackboard/Zoom
Course Format
Course Fee(s)
BUS PD - $379 credit (1 units) $379.00
Available for Extension Credit
1 units
Section Notes

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, to review important course details. This course will be meeting via Zoom, meeting information and additional resources will be shared within USD’s Learning Management System two days prior to the course start date.

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