Course Description

Explore Strategies for Attracting and Engaging Donors

Nonprofit organizations largely rely on fundraising dollars — anywhere between 15-20% of their revenue should come from donations, at a minimum. To secure that level of funding, nonprofits work with a variety of different sources – individuals, corporations, foundations and government, and through a variety of different means. Understanding the funding landscape, and its agility from organization to organization, is key to developing a successful fundraising strategy.

In this course, Introduction to Fundraising, we will provide learners with a comprehensive overview of the nonprofit fundraising landscape. This program will equip students with an understanding of the basic components required for making a compelling fundraising case, while also fostering an understanding that every nonprofit’s approach its own strategy. Upon completion, students will have a robust portfolio of strategies and ideas they can take into their work in the nonprofit fundraising sector.

Learner Outcomes

  • Be able to explain the culture of philanthropy and the role philanthropy plays in nonprofit organizations
  • Develop a basic nonprofit fundraising strategy
  • Distinguish the relationship between marketing and fundraising
  • Develop strategies for stewardship that will keep donors giving to nonprofit groups

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Course Materials: Text, Fundraising for Social Change by Kim Klein and Stan Yogi, available at Amazon.com or your local bookstore.

Technical Requirements

Applies Towards the Following Certificate(s), Professional Programs and Series

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Jun 12, 2023 to Jul 09, 2023
Course Format
Course Fee(s)
BUS PD - $299 credit (1 units) $299.00
Available for Extension Credit
1 units
  • Jeremy Bloom
Section Notes

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