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Course Description

Explore Strategies for Attracting and Engaging Donors

Nonprofit organizations largely rely on fundraising dollars — anywhere between 15-20% of their revenue should come from donations, at a minimum. To secure that level of funding, nonprofits work with a variety of different sources – individuals, corporations, foundations and government, and through a variety of different means. Understanding the funding landscape, and its agility from organization to organization, is key to developing a successful fundraising strategy.

In this course, Introduction to Fundraising, we will provide learners with a comprehensive overview of the nonprofit fundraising landscape. This program will equip students with an understanding of the basic components required for making a compelling fundraising case, while also fostering an understanding that every nonprofit’s approach its own strategy. Upon completion, students will have a robust portfolio of strategies and ideas they can take into their work in the nonprofit fundraising sector.

Learner Outcomes

  • Be able to explain the culture of philanthropy and the role philanthropy plays in nonprofit organizations
  • Develop a basic nonprofit fundraising strategy
  • Distinguish the relationship between marketing and fundraising
  • Develop strategies for stewardship that will keep donors giving to nonprofit groups

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Course Materials: Text, Fundraising for Social Change by Kim Klein and Stan Yogi, available at Amazon.com or your local bookstore.

Technical Requirements

Applies Towards the Following Certificate(s), Professional Programs and Series

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Type
Online
Dates
Jun 12, 2023 to Jul 09, 2023
Course Format
Course Fee(s)
BUS PD - $299 credit (1 units) $299.00
Available for Extension Credit
1 units
Instructor(s)
  • Jeremy Bloom
Section Notes

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.

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