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Course Description

Gain the Skills to Increase Branding and Awareness for Your Organization and Its Mission

Designed to empower nonprofit professionals, this continuing education course will explore marketing fundamentals to help develop and implement creative content strategies to build brand awareness and engage customers. This course will introduce students to aspects of traditional marketing, explore digital marketing strategies and best practices, plus review real-world case studies.

Learner Outcomes

  • Learners will explore traditional marketing perspectives and best practices
  • Understand the role of digital marketing in the nonprofit sector
  • Identify marketing goals and objectives
  • Create a digital marketing plan for your organization
  • Identify strategies for social media impact and growth
  • Implement digital marketing tactics for good

Course Details

Number of Units: 1.0 graduate-level extension credit(s) in semester hours

Course Materials: Text, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause 2nd Edition by Kivi Leroux Miller, available at Amazon.com or your local bookstore.

Technical Requirements

Applies Towards the Following Certificate(s), Professional Programs and Series

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Enroll Now - Select a section to enroll in
Type
Online
Dates
Jan 17, 2023 to Feb 13, 2023
Course Format
Course Fee(s)
BUS PD - $299 credit (1 units) $299.00
Available for Extension Credit
1 units
Instructor(s)
Section Notes

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.

Type
Online
Dates
May 16, 2023 to Jun 11, 2023
Course Format
Course Fee(s)
BUS PD - $299 credit (1 units) $299.00
Available for Extension Credit
1 units
Instructor(s)
Section Notes

Once you have enrolled in your course, log in to your account to access the course Welcome Letter, which includes directions on how to access the Online Orientation and your online course.

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