SEO: Web Analytics - MKT-X832

Course Description

Build a Web Analytics Framework to Meet Your Goals

Web analytics is vital to the health of your online marketing efforts. Launching a website or campaign with analytics in place enables you, as an online marketer, to assess performance against your goals, and make important optimizations where necessary.  A digital marketer that understands how to collect, review and draw insights from data can be calculated in their efforts and design the best strategic marketing game plan for success.  This course is designed to help you understand what data is available from your website, social networks, and advertising campaigns, and from this gain insights which will feed marketing decisions.  You will learn what to measure, how to measure and extract the data, and how to interpret the results.

Learner Outcomes

• Identify performance goals for your website
• Develop a measurement strategy to monitor performance
• Articulate elements of Google Analytics tracking, segmenting, and navigation
• Extract web analytics data for visualization and interpretation purposes
• Analyze data to optimize and improve your website to increase and retain users

Course Details

• This course is the third Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics program and is delivered fully online.
• This course is 4 weeks in duration.
• This course consists of four engaging learning modules with fixed deliverable deadlines.
• The course week starts Tuesdays and ends Mondays.

Number of Units: 1.0 graduate level extension credit(s) in semester hours.

Who Should Attend: This continuing education course is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy.

Course Materials: All materials shared within your online course.

Technical Requirements

Applies Towards the Following Certificate(s), Professional Programs and Series

• Digital Marketing and Outreach Series : Courses - Enroll in One or More
• Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program : Fundamentals of SEO and Marketing Analytics Program