SEO: Offsite Strategies - MKT-X831

Course Description

Master Offsite SEO Tactics

This course is designed to build upon the onsite SEO concepts and strategies taught in the prior course and to help give students an additional (yet critical) layer of SEO knowledge pertaining strictly to offsite optimization. Ultimately, the offsite SEO process centers around building website authority and doing so in a way that not only builds brand awareness and popularity but also appeals directly to the foundational components of search engine algorithms. This means prioritizing and properly executing tasks that result in the attraction of inbound links, the procurement of social significance signals, appeals to search engine interpretation of author authority and other key metrics that signify greater brand equity, awareness and authority than competing sites.

Learner Outcomes

• Execute offsite SEO tactics and techniques for earning link buildings
• Generate content for syndicate on multiple platforms
• Join onsite keyword research process synergy with link building and offsite content
• Distinguish how to increase website authority for broader organic keyword rankings
• Demonstrate the difference between audience sentiment and outreach techniques

Course Details

• This course is the first course in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics and is delivered fully online.
• This course is 4 weeks in duration.
• This course consists of four engaging learning modules with fixed deliverable deadlines.
• The course week starts Tuesdays and ends Mondays.

Number of Units: 1.0 graduate level extension credit(s) in semester hours.

Who Should Attend: This continuing education course is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy.

Course Materials: All materials shared within your online course.

Technical Requirements

Applies Towards the Following Certificate(s), Professional Programs and Series

• Digital Marketing and Outreach Series : Courses - Enroll in One or More
• Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program : Fundamentals of SEO and Marketing Analytics Program