Analyzing Media Messages: Bias, Motivation and Production Choices - EDC-X779V

Course Description

Credit Validation for KQED Participants Only 

With the explosion of the kinds of media now available, teaching students how to critically read media is more important than ever. In this course, you will learn how media messages are built not just through scripts but production choices like framing and music and how these choices influence our interpretation and actions. In this free, hands-on course you will will also learn concrete steps for how to teach students to critically examine how media is made, examine media production choices and how those influence message, develop a framework for analyzing media in a variety of formats, and prepare students to be critical consumers of media, as well as more successful media makers.

You can register for this free course at https://teach.kqed.org/p/analyzing-media.

Learner Outcomes

• Learn how bias – both the media producers’ and your own – play a part in how media is made and interpreted
• Explore how different production choices impact how a piece of media is received and understood
• Do your own media analysis of a topic that is relevant to you and your teaching
• Create a lesson plan that helps your students practice critical media analysis that aligns with your teaching objectives

Course Details

Number of Units: 0.5 graduate level extension credit(s) in semester hours

Who Should Attend: This course provides continuing education for K-12 educators in all subject areas who want to develop skills and confidence with media making and media literacy.

Directions to Enrolled Participants for University Credit:  Submit your Certificate of Completion by email to pce-cv@sandiego.edu after enrolling for credit and completing the course.

University of San Diego – Graduate-Level Extension Credit Information

The University of San Diego partners with this program to offer graduate-level extension credit(s) in semester hours through the Credit Validation Program. To earn units, participants must register for and successfully complete coursework through the external program provider.

Credits earned through USD’s Credit Validation Program are widely accepted by many school districts and universities across the United States for purposes such as license renewal, required professional development hours, short-term skill building, salary advancement, credentialing, and potential advanced degree pathways. These units do not apply toward a master’s or higher degree program at the University of San Diego; however, they may be transferable to advanced degree programs (e.g., MA, EdD, PhD) at other institutions that accept external graduate-level credits.

Participants are responsible for confirming acceptance, transcript requirements, deadlines, and applicability of units with their employing district or intended institution prior to enrollment.