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Course Description

Develop Your Own Podcast to Enhance Your Marketing Efforts

This course will focus on teaching brand new podcasters how to create a podcast from the bottom up. It will cover everything from strategies on creating a podcast, marketing a podcast, finding the right guests, and even what equipment is needed to set up and run a brand new podcast. By the end of this course, you will be able to create your own ultimate podcast.

This course is provided to you as a fully online, self-paced and self-directed learning experience.

Learner Outcomes

  • Identify the 15 reasons and strategies to start a podcast
  • Determine the podcasting platforms and podcatchers available to use online
  • Make use of marketing, social media, and monetization for podcasting
  • Launch a podcast episode within a podcast platform of your choice

Course Details

Number of Units: 1.0 graduate level extension credit(s) in semester hours

Who Should Attend: This continuing education course is intended for professionals seeking update and expand their digital marketing skills. Students will obtain the tools necessary to create and run a podcast.

Course Materials: All materials shared within the course.

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