The Ultimate Podcasting Course - MKT-X815
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Course Description
Develop Your Own Podcast to Enhance Your Marketing Efforts
This course will focus on teaching brand new podcasters how to create a podcast from the bottom up. It will cover everything from strategies on creating a podcast, marketing a podcast, finding the right guests, and even what equipment is needed to set up and run a brand new podcast. By the end of this course, you will be able to create your own ultimate podcast.
This course is provided to you as a fully online, self-paced and self-directed learning experience.
Learner Outcomes
- Identify the 15 reasons and strategies to start a podcast
- Determine the podcasting platforms and podcatchers available to use online
- Make use of marketing, social media, and monetization for podcasting
- Launch a podcast episode within a podcast platform of your choice
Course Details
Number of Units: 1.0 graduate level extension credit(s) in semester hours
Who Should Attend: This continuing education course is intended for professionals seeking update and expand their digital marketing skills. Students will obtain the tools necessary to create and run a podcast.
Course Materials: All materials shared within the course.
Online Self-Paced courses are a perfect blend of accessibility, convenience and flexibility for you to control your learning pace. You will use course textbooks, manuals, assignments and exams to learn and earn credit. Depending on the course, you may also use streaming audio and video, CD-ROM, and download embedded materials through the Internet. Communication with your instructor will take place through your course site online. Your instructor will provide feedback via written responses on your assignments and exams. Grades are based on completed projects, assignments and exams. You can register at any time and you will have six months from the time of registration to complete your course.