Social Media Marketing Strategy - MKT-X816
Course Description
Build a Well-conceived Social Media Marketing Plan for Optimal Results - New for Fall 2025
In today's digital economy, social media is more than a communication tool - it's a strategic platform for building brands, driving engagement, and delivering measurable results. This self-paced, independent study course equips professionals, entrepreneurs, and aspiring marketers with the skills needed to create and implement impactful social media strategies.
Through a series of scaffolded assignments, you'll develop a comprehensive Social Media Marketing Plan & Strategy for a real or personally relevant brand. You'll learn to conduct social media audits, craft platform-specific content strategies, develop campaign objectives, build editorial calendars, allocate budgets, and evaluate performance through KPIs and ROI.
Ideal for individuals seeking to upskill, pivot careers, or enhance their freelance or consulting work, this course culminates in a portfolio-ready final project that demonstrates your ability to plan, execute, and measure social media campaigns with confidence and creativity.
Learner Outcomes
- Conduct brand and competitor analyses to identify marketing challenges, strategic opportunities, and potential risks - ncluding legal, ethical, and AI-related factors.
- Develop a strategic social media marketing plan using SMART objectives, audience personas, value propositions, and platform-specific messaging strategies.
- Design content strategies tailored to each platform's technical features and audience preferences, incorporating brand voice, tone, and visual consistency.
- Plan campaign execution through timelines, editorial calendars, and budget allocation that reflect real-world tools and project management practices.
- Establish performance evaluation plans using KPIs, success metrics, and monitoring strategies to assess the effectiveness of social media efforts.
- Produce a professional, portfolio-ready Social Media Marketing Plan & Strategy that demonstrates strategic thinking, creativity, and digital marketing competency.
Course Details
Number of Units: 1.0 graduate level extension credit(s) in semester hours.
Who Should Attend: This continuing education course is intended for professionals seeking to expand digital marketing skills, including professionals who are responsible for creating and executing social media marketing strategies for business organizations. This would include social media managers, digital marketing specialists, content strategists, brand managers, and small business owners.
Course Materials: All materials shared within your online course.
Applies Towards the Following Certificate(s), Professional Programs and Series
- Digital Marketing and Outreach Series : Courses - Enroll in One or More
Online Self-Paced courses are a perfect blend of accessibility, convenience and flexibility for you to control your learning pace. You will use course textbooks, manuals, assignments and exams to learn and earn credit. Depending on the course, you may also use streaming audio and video, CD-ROM, and download embedded materials through the Internet. Communication with your instructor will take place through your course site online. Your instructor will provide feedback via written responses on your assignments and exams. Grades are based on completed projects, assignments and exams. You can register at any time and you will have six months from the time of registration to complete your course.