Improve Your Brand Presence and Leverage Business Growth
This focused continuing education is intended for professionals seeking to learn the latest in Search Engine Optimization (SEO) best practices. You’ll learn to interpret, communicate and understand the ins and outs of SEO and Analytics by laying the foundation for online success. Understanding SEO tactics, techniques, and strategies will leverage your competitive edge as a business professional, elevate your online performance, and leverage growth. Offered by the University of San Diego’s Division of Professional and Continuing Education, this 12-week online program provides you with a high-quality learning experience focused on fundamental SEO and Marketing Analytics best practices:
- Learn the fundamentals of ‘local’ SEO and execute some basic local SEO tactics and techniques on a geo-targeted website
- Understand best practices for page and/or site redirection
- Write optimized website URLs, title tags, and meta descriptions
- Manage and/or execute a complete keyword research process from start to finish as well as evaluate competitor's keywords and strategies
- Use advanced search operators to unearth new link building opportunities
- Execute broken link building initiatives
- Build and execute content marketing campaigns which includes: executing content marketing research, executing competitive research, creating link assets, executing basic social promotional strategies, and executing webmaster outreach
- Perform basic tactics for outsourcing content creation and/or other parts of the content marketing process
- Employ different types of web analytic tools
- Understand and leverage user behavior
Schedule and Fees
Interested in starting the professional program? Contact us at pce-bus@sandiego.edu to learn more.
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Course Schedule and Enrollment Links
All Required for Program
(3 Units) |
Duration | SU 2023 Cohort |
FA 2023 Cohort |
SP 2024 Cohort |
Fee*
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| 4 weeks | May 27 - Jun 12 | Sep 5 - Oct 2 |
Jan 16 - Feb 12
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$315
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MKT-X831 SEO: Offsite Strategies
(1.0 Unit) |
4 weeks |
Jun 13 - Jul 10 |
Oct 3 - Oct 30 |
Feb 13 - Mar 11
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$315
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(1.0 Unit)
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4 weeks |
Jul 11 - Aug 7
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Oct 31 - Nov 27 |
Mar 12 - Apr 8
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$315
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Total Program Cost (3 courses)
Includes program completion award
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$945
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All courses offered in our Online Fixed-Date modality. *Schedule and Fees are subject to change.
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Who Should Attend
This continuing education program is intended for professionals seeking to expand digital marketing skills. Students will obtain the analytical tools to increase brand awareness, sales, and online customer engagement through content creation strategy. Taught by experienced faculty instructors in a convenient and flexible online format, this series of online SEO and Marketing Analytics courses are ideal for:
- Those seeking a hands-on approach to gaining SEO/Analytics skills
- Those seasoned or new professionals seeking a salary advancement or promotion
- Career changers seeking to add competitive value to their resume
Fundamentals of SEO and Marketing Analytics Program Curriculum
The online Fundamentals of Search Engine Optimization and Marketing Analytics Program consists of three online “fixed date” practical-based courses in core search engine optimization and marketing analytics best practices. All three courses are required to earn an award of completion.
Program Requirements
To successfully complete this program, participants must, complete all required course work with a C or better.
Experienced Faculty Instructors
Our instructors, most of whom hold advanced degrees, are experienced practitioners and subject matter experts who engage each student in a stimulating and participative learning environment. Meet your Fundamentals of SEO and Marketing Analytics Program instructors:
Cody Bollerman has 12 years of experience in the digital marketing industry. Prior to starting his own digital marketing consultancy, he worked for two leading marketing agencies in San Diego formerly serving as SEO manager. He’s led search marketing campaigns with leading brands such as; DJO Global Inc., Synteract Inc., and Overstock.com. Cody holds a Bachelor of Science in Business Administration with an emphasis in Marketing from California State University San Marcos. He also holds various certifications in the digital marketing space such as; Google Adwords & Google Analytics certification.
Alan Bush is a premier digital marketing expert in the field. With over a decade of experience, Bush has held the Director role at multiple agencies, worked on hundreds of clients (both Fortune 500 and startups) as well as co-created and co-hosted two Internet marketing podcasts with international followings. In addition, some of his current projects include working with the latest website optimization, content distribution, influencer outreach as well as SEM techniques and strategies in conjunction with web analytics and Social Media marketing. Public speaker, guest lecturer, and panelist. Co-created and co-hosted two premiere internet marketing podcasts, and co-host and producer of two additional podcasts.
Ready to Enroll?
Students registering in this program will enroll in the Fundamentals of Search Engine Optimization (SEO) and Marketing Analytics Program Bundle. All required courses must be added to the cart to successfully check out. Need assistance? Contact our Enrollment and Student Services team at continuinged@sandiego.edu.
Accreditation
The University of San Diego’s Division of Professional and Continuing Education is accredited by the Western Association of Schools and Colleges – Senior College and University Commission (WASC).
Frequently Asked Questions (FAQs)
What is SEO?
Search engine optimization (SEO) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. SEO is making sure your business shows up within the organic results for your specific audience.
Do courses need to be taken in sequence?
Yes, this 12-week program was created to be taken in sequence and is cohort-based, starting with course, MKT-X830 SEO: Principles and Onsite Optimization.
How long are courses?
Each course is 4 weeks. Courses are taught in an Online-Fixed Date modality. Learn more about the Online-Fixed Date format, here.
What textbooks are required?
No, all course materials are shared through our online learning platform Blackboard.
What is the drop/transfer policy?
Funds placed on account do not expire and can be used toward courses offered through or in affiliation with the Division of Professional and Continuing Education. To put the funds on your student account, please call (619) 260-4585 or email continuinged@sandiego.edu.
- Drop on or before 3rd day of 1st class - Refund minus 10% ($94.50) of the total program cost (or full credit of $950 on account)
- Students are eligible to transfer courses within a bundle as long as it is requested within the 3rd day of the start of each course
A full refund is processed without penalty if PCE cancels the course.
Note: Students who do not submit a drop and have not submitted assignments to complete the course by the time of grading will be graded as NG (no grade).
Do you accept third-party funding options?
Not at this time, please check in with our advisors. Approval requests are in and pending.